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The digital revolution is here, and companies are taking advantage of its marketing benefits. The world is steadily evolving in terms of technology, including the way businesses advertise.
Known for their prominent and noticeable form of advertising, billboards are experiencing an exciting makeover as businesses and advertising companies continue to upgrade their technology to include outdoor digital signage. This type of signage allows for unique, bright lighting displays that provide a more dynamic image, standing out better and attracting and engaging potential customers.
Research has continued to prove the benefits of digital signage, with the most recent Arbitron Out-Of-Home Advertising Study finding that billboards are the most viewed OOH media, with two-thirds of travelers viewing a billboard advertisement in the course of the month, and four out of ten viewing a digital billboard. In addition, eight out of ten billboard viewers indicated that they made a point to look at the advertising message on the billboard.
Having your own billboard is an exciting venture, with numerous possibilities for income. If you charged just one penny per exposure, using a five second message, your gross profits for one pay period would be $5184.00. A pay period is usually four weeks, which would bring in 67,392.00 for one year for one side of a billboard! Large billboard companies in large cities are getting as mush as 8.5 cents per exposure. This is truly a profit center.
When it comes to a digital sign or billboard, creating the proper content is a must for the sign, and message it sends, to be a success. Digital Signs and Marketing offers personalized content packages, in which our decades of expertise are used to help you create effective content.
In addition, DSM can also sell space for your billboard and help you to build a successful client base. If you are having trouble coming up with ideas or are looking for a fresh new approach, we can also train your team on how to create the perfect content, as well as selling advertising space.
