Digital signage is a great way to reach your audience, which is why we are surrounded by it daily. From restaurants and grocery stores to schools and churches, these signs are an effective way to attract attention and deliver important information to viewers, helping to increase conversions and improve business or organization performance.

To ensure you get the most out of your digital signage, it is important to know what digital signage is and how to use it effectively.

What is Digital Signage?

Digital signs use technologies such as LCD, LED and projection for electronic message centers, LED displays and outdoor electronic signs, that can be used to display a variety of content such as digital images, video, streaming media, and general information.

Rules for Using Digital Signage

Once you have chosen the right type of digital signage for your needs, there are a few rules you should follow to ensure you get the most out of your digital display. Here are a few tips to help you use your digital signage to its full potential:

1.     Strategize Your Content

Your message is the most important piece of having a successful digital sign. To ensure you are conveying a clear and readable message, you want to avoid clutter. Excessive color, text, images, and movement on the display can cause viewers to become confused or cause them to ignore it completely. To avoid sabotaging your marketing efforts:

• Keep your slide timing around six to ten seconds per slide
• Use brief sentences with one central idea or call to action
• Utilize subtle colors and fonts for message text

2.     Adjust Brightness for Maximum Readability

Brightness settings vary from day to night. To ensure the settings stay regulated, it is important to use a signage software control system that allows you to schedule the level of brightness from day to night. This will help keep the brightness from being too bright at night and not bright enough during the day. It will also help to conserve energy and increase the life expectancy of your sign while keeping the brightness level readable and courteous to viewers.

3.     Limit the Daily Operating Time

Unlike digital signs used for traffic control or emergency messaging, commercial and business signs are not required to run 24 hours a day. All digital signs have a limited lifespan. The best ways to extend this lifespan and reduce energy and maintenance costs is to limit the time the sign is operating daily. Software controls can be used to schedule a time when the display will turn on and off.

Digital signage is a great way to display a variety of information to your audience. Since this type of signage is such a valuable investment, it is important to follow the digital signage rules of thumb to increase the lifespan and effectiveness of your signage. Contact Digital Signs and Marketing today to learn more about digital signage options.